Previous posts have hinted at the many successes of IKEA as a brand, and with the exception of a few hiccups, they have become a leader in the home furnishing business. The brand is currently 71 years old, and has made an iconic name for itself. But there are many brands that have aged further than IKEA.
What does IKEA need to do to mirror the success of these brands?
- Set goals: Yes, IKEA is very successful, but that does not mean the job is finished. Setting goals will help them grow as a company and allow their staff to be challenged in positive ways. This will strengthen them so that they can take educated risks in the future.
- Don’t forget about the customer: Customers are the reason for a successful business. If they are happy, then the business is happy. It’s important to know that customer relations are not one size fits all because the customers want to feel that the business appreciates their individual business.
- Embrace technology: I’ve previously discussed the success of IKEA’s print catalog and because of that success I am in no way suggesting that they should abandon it and go completely digital. I am, however, suggesting that IKEA incorporate more technology for handheld devices so that all customers can have access to product information in their hand. Perhaps, an IKEA catalog app would be appropriate?
- Make an emotional connection: Who typically buys IKEA furniture? College students, young adults trying to get on their feet and young couples. Those times are where fun and impressionable memories are made. These memories will be carried with them, so it’s important that IKEA use those memories and remind them of the furniture that
IKEA is known for making furniture and they always will be.